lesson 11 Social Media Campaign Analysis

 

For this task we were told to search for an upcoming UK artist who is within the genre that are music video that we have chosen lies in. We were then told to take screen shots from four weeks before the release as well as four weeks after the release. We had to look at the artists social media accounts on both twitter and instagram and scroll through until we could see what they have posted to try and engage with their followers on both accounts. 

I used the website highlighted in purple above to find an artist called ASHWARYA. The music that she creates has very similar characteristics to what RUBII creates. So in terms of comparison when analysing ASHWARYA she has a lot of similarities. However, in terms of posting on both social media websites she post the same photos but on instagram she posts more frequently about her personal life. For example, selfies, night outs with her friends, charismatic photos of herself but whenever she is about to release a song she lets her followers know in advanced. From research, she roughly lets her fans know three to four days before hand in order to build her media attention. Both of her social media accounts consist of photos of herself as seen above in the time line. However, as she gets closer to her release date she begins to nudge her audience by posting sneak peaks of the song with visuals from the music video itself. These sneak peaks reached the highest attention in terms of like and comments on both of her social media accounts especially her announcements about the actual release of her music, they roughly had 1,800 likes which for this upcoming artist is a lot. 

 

In terms of pattern I feel as though there must most definitely be a pattern when it comes to releasing music for artist with social media followings due tot he fact that before they actually release a song artist always tend to relase snip-bits of their music to re-gain their audience members attention to allow them to understand that they are about to release new music. However, as soon as they have worked their way through posting sneak peaks and informative posts about their music in the period after their release almost all artist tend to post pictures of themselves to show the people who have discovered them as an artist get a feel for the artist as an actually human being as they portray their self image to the internet.