In todays lesson we looked at how record labels generally have to different routes to singing a new artist. The record labels can find the select singer or band members by using digital applications such as Soundcloud and Spotify which Keith Negus would consider to be 'organic ideology' due to the fact that the artists image only has to be shaped very slightly. For example, artists such as Ed Sheeran who have a genuine raw talent that is able to be appreciated by a wide audience. Otherwise the other alternative that we looked into was what Negus would call the 'synthetic ideology'. This is essentially where a whole load of people with either slight or potential talent all audition in order to try and meet the criteria that the record label is looking for. From this the label would them heavily shape the artists image in order to try and make the artist more marketable. For example, the spice girls. None of them had know each other until they had all been picked out from their auditions and grouped together by their record label.
The song that I have chosen that has below ten thousand streams is a song called 'Smile Like That' by an artist called Terror Jr. From research Terror Jr are an American pop duo their real names are David "Campa" Benjamin and Lisa Vitale.
Q. group or solo? Answer. Duo
Q. different roles? Answer. David produces and Lisa Sings.
Q. ethnicity ? Answer. American
Q. national accent? Answer. American.
https://soundcloud.com/terrorjr/smile-like-that
Some useful stuff here Carl, you've outlines Negus' idea, although it would have been helpful to throw in a couple of examples as well - we discussed some in the lesson and I'm sure you can think of many others yourself. It's also really important to remember to link what you have found out to your own production - you're presented with those same two choices, what are the pros and cons of going down each of those paths, which do you think is likely to be more successful / feasible in your own production?
ReplyDeleteAlso I should say, on the last bit where you have considered that track, what's the outcome, given the answers is that good option of not?
ReplyDelete