Richard Dyer's Star image

 'Star Theory'

Richard Dyer is well known for his 'Star Theory". However, what this theory is based around is the tars in the film, TV and music industry. Richard states that a star is not a real person yet, they are an image. What this means is that the person that millions of people look up too in the industries as previously mentioned are not necessarily who we perceive them to be. I say this because the persona that their agents and partners have created involved them using a range of materials. For example, videos, artwork, performance and especially media appearances.

Dyer's says that all of the stars that we see today are 'commodities'. Meaning that they are produced and consumed based off their strengths and their meanings. For instance, there are thousands of stars that are musicians with all sorts of musical talents. Whether that talent is impressive or seen as a USP ( Unique Selling Point), these stars are set out into the media purely to gain as much attention and praise from as many people as possible which will bring in a larger income.

All stars will tend to revolve around a range of subsidiary media. For example, magazines, TV, Radio and the internet otherwise there would be no other way for the star to construct an image for themselves. As it is this image that they will market towards their target audience. The more attractive or unique that the artists selling point is, the larger the amount of people that will follow them or even idolise. However, the stars ideology will develop over time its just that overtime the stars may find that they would like to target a different audience or simply they just mature and find a change in personality as they grow up and decide to find a new audience.

Travis Scott is currently one of the worlds most popular Hip-Hop artist. He has had multiple number 1 hits. Yet as one of  Hip-Hop's number 1 artist he has inspired millions of people and has an extremely large fan base. 

On 3rd August 2018, Travis released his studio album' ASTROWORLD'. Many people considered this album to be one of the best of the entire decade. With that being said, his reputation took off globally, expanding his fan base. 

Shortly after Travis Scott released his newly trending album back in 2018 he then released a line of merchandise to accompany his album which completely sold out. The clothing to this day has been sold and then re-sold for higher prices due to the fact that there is such a high demand for the authentic ASTROWORLD clothing. 

Travis then collaborated along side NIKE to create multiple signature shoes which have all successfully been sold out and influenced the reselling market as well as the fashion industry. 

As you can see on Instagram alone Travis currently has a total of 37.7 million followers that he shares photos and videos with regularly. 

Then in 2019 Travis Scott released a NETFLIX documentary called 'Look Mom I Can Fly' that contributes towards his life and his dedication towards music. 

By having Travis release this documentary allowed him not only to share his life along with his fans but he is branching out to an extremely wide community of people who are members on NETFLIX and showing all of them who he was as a child and who he claims to be now.